A well-defined B2B customer persona enables you to build meaningful relationships.
Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.
What Is a B2B Customer Persona?
It includes information about their compan
In the business-to-business world, understanding who you're targeting helps you close more deals.
To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.
Understanding B2B Personas
It includes information about their
From accounting and IT to marketing and HR, business services help boost performance across all sectors.
Understanding the types and value of business services can position your company for success.
The Role of Services in Business Operations
Business services refer to